Your contract says 90 days. Your bank account says 147 days. Welcome to UAE B2B payment culture.
You signed a contract with a Dubai-based company. Standard payment terms: Net 90.
Day 90 arrives. No payment.
Day 100: You send a reminder. No response.
Day 120: You escalate. Finance replies: "Processing. Will be paid soon."
Day 147: Payment arrives. No apology. No explanation. Business as usual.
If you're a Western B2B company, you're furious. You followed the contract. They didn't. This is breach of terms.
If you're an experienced Gulf trader, you're not surprised. Because you know the contract didn't tell you the real rules.
Here's what's actually happening β and why threatening legal action is the worst move you can make.
The Payment Culture Gap
In most European and North American B2B relationships, payment terms are transactional:
- Contract specifies 60 or 90 days
- Invoice is due on Day 60/90
- Late payment triggers penalties
- Non-payment triggers collections
In UAE and broader Gulf Cooperation Council (GCC) markets, payment terms are relational:
- Contract specifies 90 days (to satisfy international partners)
- Actual payment timing depends on relationship strength, cash flow, and competing priorities
- Late payment is expected and not considered breach
- Penalties are rarely enforced
The average B2B payment delay in the UAE is 57 days beyond contractual terms. For companies without local presence, it's closer to 70+ days.
63% of UAE B2B contracts include late payment clauses.
Only 8% are ever invoked.
Why?
Why Legal Escalation Backfires
When a European company threatens legal action after Day 120, here's what the Dubai finance team hears:
"You don't trust us. You care more about your contract than our relationship. You're not a long-term partner β you're a transactional vendor."
And here's what happens next:
- Your invoice gets deprioritized
- Future orders get placed with competitors who "understand how we work"
- Your legal threats get ignored (UAE courts favor local businesses in contract disputes)
- You get paid eventually β but you'll never do business with them again
You won. And you lost.
Most Western companies don't understand this until it's too late. They assume "enforcing the contract" is neutral. It's not.
In relationship-driven business cultures, escalating legally is perceived as an insult.
What Actually Works
Finance teams in Dubai don't prioritize emails from foreign vendors. They prioritize calls from people they know. If you don't have a local representative β a UAE-based account manager, a regional partner, or a debt recovery specialist with Gulf connections β your invoices will always be low priority. This isn't corruption. It's relationship hierarchy.
The Structural Reason for 147-Day Payment Cycles
Why do UAE companies delay payment even when they have cash?
Because payment timing signals relationship priority.
If Company A pays you on Day 90 and Company B pays you on Day 150, Company A values you more.
It's not about the money. It's about demonstrating hierarchy.
Western companies optimize for contractual compliance. Gulf companies optimize for relationship leverage.
Understanding this doesn't mean accepting 150-day cycles. It means knowing how to move up the priority queue.
What to Do If You're Stuck in the Cycle
If you're currently waiting on a UAE payment beyond Day 120:
Option 1: Relationship-Based Reminder
- Call, don't email
- Reference the partnership, not the contract
- Ask: "What can I do to help move this through?"
Option 2: Local Debt Recovery Partner
- Engage a UAE-based collection agency with local relationships
- They call on your behalf, preserving your relationship
- Recovery rates: 60-75% (vs. 30-40% for foreign legal action)
Option 3: Payment Plan
- Offer to split the outstanding amount into installments
- Shows flexibility, keeps the relationship intact
Option 4: Write It Off (and Learn)
- If the amount is small and the relationship is dead, move on
- Update your contracts to require deposits or milestone payments
The Long-Term Fix
If you do significant business in the UAE, the long-term solution is:
- Local presence β representative, office, or partner
- Relationship management β regular check-ins, not just when invoices are due
- Payment structure β milestone billing, deposits, or shorter terms for new clients
- Cultural fluency β understand that 90 days means "90 days if you're a priority partner"
Your contract says 90 days.
Their culture says "when the relationship warrants it."
The companies that get paid fastest are the ones who understand the difference.
Dealing with overdue UAE payments? Collecty specializes in relationship-preserving debt recovery in the Middle East and Gulf markets. Learn more at cllcty.com.
Sarah Lindberg
International Operations Lead
Sarah coordinates our global partner network across 160+ countries, ensuring seamless cross-border debt recovery.



